George S. May Business Blog

The ultimate pairing — French fries and ketchup? Red wine and steak? No, no. Guns and Hummers.

You know you have reached a new level of red-necked-ness when…

Ahh, Colorado, again you have left me speechless.

“ST. LOUIS – Jim Lynch Hummer in Chesterfield has some new inventory. It includes tactical rifles, handguns, shotguns, and ammunition.

Lynch says he began realizing about two years ago he was going to have to sell something besides, or in addition to, Hummers.

“It slowly started going down,” said Lynch. “And then with the fuel prices, sales really took a big dip. And again with the economic crisis.”

So Lynch was looking for a product that would mix well with his Hummers. He opted for the sportsman’s angle.

“Well a lot of our Hummer owners were gun owners, already,” said Lynch. “So we had a very favorable response. Didn’t have enough business to keep this big, beautiful building going with the decline, so we decided we needed to do something else. And the guns fit in with our customer base… a lot of sportsman, a lot of outdoorsmen, and they’ve loved it.”

Lynch said he had to get a license from the Bureau of Alcohol, Tobacco, and Firearms in order to sell weapons. He turned to his current staff to make those sales.

“We were lucky enough we had some people that had been in the gun business, before. We had a retired police officer who worked in the parts department that had been a gun dealer and had been a competitive shooter. We hired one gentleman that had been with Glock for 11 years as a regional rep. He retired from Glock, came to work for us.”

Lynch’s customers seemed to agree that guns and Hummers go together.

Graham Hill said, “I think it’s pretty awesome, to be honest. I think he’s got a lot of interesting pieces and some guns I’ve not seen anywhere else.”

Jim Prichard was asked if he was there for guns or Hummers.

“Guns,” said Prichard. “I am a gun enthusiast, and their prices are comparable to other shops in the area.”

Russell Henderson admired Lynch’s supply of ammunition.

“They’ve got a great selection. Got a great selection of ammo I haven’t been able to find in other places,” said Henderson. “More common ammo, the 9mm, it’s getting harder to find. The 38-special is hard to find, just because it’s getting more popular. And they have a good selection of it here.”

Lynch’s Web site is gunsandhummers.com.

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