George S. May Business Blog

Jaguar and Land Rover has fallen and may not get up

“The steep downturn of the world’s luxury automotive markets has taken a toll on Jaguar/Land Rover, and the company’s bottom line has taken a huge hit as a result. Automotive News is citing a Financial Times report that says Tata Motors’ British luxury marques lost 673.4 million pounds ($1.11 billion U.S.) in 2008. That’s a $2 billion swing from the 641.5 million pound ($1.05 billion) profit the British brands earned in 2007. Tata Motors said last month that Jaguar/Land Rover lost 306 million pounds ($504 million) for for the fiscal year ending March 2009.

The Financial Times report comes as Tata Motors is working out a deal with the British government to provide short-term financing for the cash-strapped automaker. The report that says the U.K. government is willing to provide a 175 million pound ($288 million) commercial bridge loan to keep operations running. The reports says Tata Motors would like a 12-month loan, while the British government would like a six-month term, along with representation on the board.” source

We know that Tata Motors is one of the only automakers that has been able to maintain profit throughout this economic downturn. But will they be able to save Jaguar/Land Rover, whose numbers have been absolutely abysmal over recent years?

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