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Ford Motor Co: Geely is the leading bidder
In a press release from Ford Motor Co., the world’s fourth-largest automaker announced that Geely has emerged as a front runner. Ford has had Volvo on the market for some time now, beginning last year when it began to unravel its global empire.
Aston Martin went to Kuwaiti financiers, Jaguar and Land Rover to Tata (India), and now it seems very possible that China’s emergence in the world of car design and marketing will get a very helpful boost.
WSJ: Ford Motor Co. (F) confirmed it has selected a group led by China’s Zhejiang Geely Group Holdings Co. as the preferred bidder for its luxury Volvo brand.
The Wall Street Journal, citing a senior Geely executive, reported shortly before Ford’s statement that the group had been tapped for Volvo, which Ford officially put on the block in December. The Journal reported a month ago that Ford was in the midst of analyzing a bid by Geely to acquire Volvo for about $2.5 billion.
Ford and the Geely group will enter “more detailed and focused negotiations,” but the auto maker noted that “no final decision has been made.”
Chief Financial Officer Lewis Booth said, “Any prospective sale would have to ensure that Volvo has the resources, including the capital investment, necessary to further strengthen the business and build its global franchise, while enabling Ford to continue to focus on and implement our core ONE Ford strategy.”
Ford has been streamlining its brands to focus on its namesake, Lincoln and Mercury lines. The company has sold its Land Rover and Jaguar brands in the past two years. Volvo lost $231 million in the second quarter. Ford will report third-quarter results Monday.
Its shares closed Tuesday at $7.33. The stock has more than tripled this year as the company has been performed much better in the U.S. this year on the sales front than its major rivals.
The proposed sale will help close a more than 18-month process by the auto maker to sell the last brand in its former Premier Auto Group.
Last year, the company sold its Land Rover and Jaguar brands to Tata Motors.
Ford Chief Executive Officer Alan Mulally is anxious to close out the sale as he works to focus the company on improving the Ford brand image worldwide.
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