Archive for the Sales Training Category
It’s the Economy. It’s all Local. Its Cure is Customers.
The Clinton/Bush election campaign popularized the saying “It’s the economy, stupid.” Add to that one of the oldest and wisest political axioms: “All politics is local.” The combination describes the thoughts of owners today wondering if they should hire, expand, promote or take other actions to improve their businesses.
The single most important factor for business [...]
Southwest Airlines Apologizes the Right Way
The way that Southwest Airlines apologizes to customers for a bad trip – for whatever reason – was the topic of a large story on the front page of the Chicago Tribune’s Business section on Wednesday, August 25.
Not every one of your customers has a perfect experience, and it can happen for a variety of [...]
Trust: Having it. Getting it.
Trust. One little word that can give a lot of meaning to anything connected with it. A recent Gallup poll shows many people do not trust the news media. Only 25% have either a “great deal” or “quite a lot” of confidence in newspapers. Even fewer, 22%, have confidence in TV news.
As a business owner, [...]
Which Companies Are Greenest?
With the green revolution well underway in America, more and more consumers are trying to go green with how they spend their green. This consumer activism leads to a great stampede of marketing towards trying to capitalize on this very popular (and profitable) movement.
Several brands have emerged as being “green” or having “green products” and [...]
Tips for the franchisee to stay successful
Here are a few pointers for franchisees who are just getting off the ground:
1. Respect the company’s business model and brand, don’t reinvent it. The fact is, the reason you decided to franchise a particular company is, likely, because you already saw its success. Why try to change up a business model that has been working? Embrace [...]
A study you probably will want to show your boss
A study conducted on Melbourne, Australia has revealed that workers who are allowed to surf the internet for personal reasons, while on the clock, are actually 9% more productive than those who aren’t allowed to.
“Firms spend millions on software to block their employees from watching videos on YouTube, using social networking sites like Facebook or [...]
Increase your advertising results
Are you currently advertising for your small business, but not getting the results you had hoped for. Below are some points to help set you thinking outside of the box. Each one can be used on its own or researched in greater depth to understand the art and science that go into making it effective. In [...]
