Archive for the Management Training Category
It’s the Economy. It’s all Local. Its Cure is Customers.
The Clinton/Bush election campaign popularized the saying “It’s the economy, stupid.” Add to that one of the oldest and wisest political axioms: “All politics is local.” The combination describes the thoughts of owners today wondering if they should hire, expand, promote or take other actions to improve their businesses.
The single most important factor for business [...]
The price alcohol has gone up and isnt coming back down
I don’t get upset too often, but this is UNFAIR! Well, I guess I’m going to have to switch over to wine. Trader Joe’s two-buck-chuck here I come!
From the New York Times:
Are the big beer companies testing President Obama’s tolerance? Anheuser-Busch InBev – purveyor of the president’s preferred brew, Bud Light – and MillerCoors, a [...]
Tips for the franchisee to stay successful
Here are a few pointers for franchisees who are just getting off the ground:
1. Respect the company’s business model and brand, don’t reinvent it. The fact is, the reason you decided to franchise a particular company is, likely, because you already saw its success. Why try to change up a business model that has been working? Embrace [...]
Branding basics: stay consistent to make a difference
In order to remain memorable in any industry, consistency is key. Through consistency we develop our product/company’s “brand”. However, with the internet and all the marketing/networking tools that are accessible for the modern day entrepreneur, sometimes it is can be tough to remain consistent in communicating with clients. So, in order to ensure your marketing [...]
A study you probably will want to show your boss
A study conducted on Melbourne, Australia has revealed that workers who are allowed to surf the internet for personal reasons, while on the clock, are actually 9% more productive than those who aren’t allowed to.
“Firms spend millions on software to block their employees from watching videos on YouTube, using social networking sites like Facebook or [...]
Increase your advertising results
Are you currently advertising for your small business, but not getting the results you had hoped for. Below are some points to help set you thinking outside of the box. Each one can be used on its own or researched in greater depth to understand the art and science that go into making it effective. In [...]
Common marketing mistakes
Marketing is just as vital to any organization as any other piece of the operation. No matter how ground-breaking, penny-saving, top-of-the-line, best-bang-for-your-buck the product may be, if people do not know about it, they can not buy it. But, like any other part of running a small business, marketing your product must be done correctly [...]
